November 24, 2021

Meeting notes: 24 November 2021

Good morning everyone, another week of meeting notes. Last week was massive for the team; we finally could all get together in real life for the first time since we launched, believe it or not, to workshop our longer-term vision. It was great to hang out as a team, form deeper connections and align on where we are looking to go into the future.

Within this session, we broke it down into two parts, looking inward at ourselves discussing what we all want and outward as a brand, discussing where we want to be in the long-term.

Here are the primary points we discussed:

  • We discussed the MLK why, what it means to spread happiness and cheer, the short answer; It's cool to be kind, and our objective is to Spread positivity to the world through art and play.
  • There was a session about our audience, who we are focussing on with our brand and how we can begin to convert people who are new to NFTs and Crypto (more to come in this space).
  • Reach was a big topic that we discussed. We know we have solid followership and product; we need more people to see it and interact with us to help us succeed.
  • Finally, we spent time digging into the differences between Story mode and Sidequests, the basic summary as follows;
  • Story mode represents the mainline story, in our case, the Milktoast collectables as an NFT offering, the evolution and refinement as we progress through the MLK Generations.
  • Sidequests represent our interests, the ideas or opportunities that will add more value to the overall brand. In our case, branching Milktoast into apparel, collaborating with other projects and creating educational resources would be considered a sidequest.

As part of our weekly WIP meeting this week, we plotted our ideas onto a timeline and began to break down the task into incremental pieces that we can take action on over time.

We have three clear priorities:

  • Story mode: Selling out Gen 1 through our new landing page and rapid auctions.
  • Sidequests: We want to break out of the PFP space and turn MLK into a lifestyle brand with our first few collaborations in motion.
  • Engagement and reach: This will be a continuous initiative that we take action over time. To begin with, we are planning a few ongoing Twitter and Discord pieces aimed to increase visibility in the project and engagement.

Next steps, we are formalising the above and creating a long-form write up of the MLK vision to help us communicate what's in our minds with you all.

If you have any feedback or comments, please feel free to jump in.

November 15, 2021

Meeting notes: 15 November 2021

Hey everyone, in this week's meeting we talked about Discord, our Twitter, and what each output means to the community and us. We agreed that we need to work on our outreach and engagement and have been ideating ways to improve.

Additionally, we discussed taking a step back to redefine the MLK projects success and direction. We have realised that in coming out strong and selling quickly in our first releases, we have not taken the time to define and align on these essential long-term things.

This week, we are getting together as a team (in real life) to the workshop:

  • Ourselves, how we can improve the way we work so that we can execute more effectively.
  • Milktoast, discovering a deeper why and developing a more concrete plan to execute on our vision. By the end of this session, we'll have a path forward on the project as a whole, enabling us to make faster decisions that have a long-lasting impact.

Some updates from last week:

  • The custom website is going well, and we now can connect wallet addresses and determine the difference between an MLK NFT holder and a non-holder. Shout out to @KryptoJ and @coweatsrhubarb for leading this effort.
  • Our latest giveaway has been kicked off (link: to great success, people are interacting with the post, and our follower count has tipped over 1,000 followers on Twitter. Thank you all for helping us get here and a big shoutout to @sighman for leading this latest giveaway.
  • Visualising our progress and our future has been placed on hold until we complete our workshop above (watch this space).
  • Our limited edition apparel run has been approved to be produced by our supplier and will be released soon. Big shout out to @Omarion for leading this side quest.

Feel free to ask us any questions on our Discord server.

November 8, 2021

Meeting notes: 8 November 2021

A new ongoing space to share our progress as the MLK crew meet and plan. A little context before we get into the notes, the team collaborates daily, moving ideas forward and advancing the Milktoast brand. We meet weekly to reflect and plan and will share our notes to keep you all in the loop moving forward.

Roles (please feel free to direct any specific questions to the following):

  • Ava~cardo, Dino~Del and Skateboard=Park: Art Director kids ( @Lukexdod can proxy any questions)
  • Lukexdod: Design
  • KryptoJ: Tech
  • coweatsrhubarb: Tech
  • sighman: Marketing
  • Omarion: Brand

As we enter this week, we have the latest release (3) on our minds. To date, thank you all for adding your feedback to the channels; we appreciate your honesty and are taking it into account as we progress. We acknowledge the high price of our latest release, but we still believe we can deliver the Milktoast brand's value and future. We want to prove to the world that 4 SOL is just the beginning and break into the lifestyle market. Moving forward, we will take our learnings and improve our strategy.

Here are the primary things we planned this week:

  • We are creating a custom space to house our first generation in its entirety, highlighting the MLK story, improving the buying UX (user experience) and showing our technical abilities in the process.
  • We have an additional giveaway in the works to grow our reach and following, experimenting with a few different parameters that we have not explored to date.
  • We are working on a visual way to communicate our vision, what we have been working on and where we want to go next.
  • We also have our first apparel collab in the works, being produced as a limited release.

Feel free to ask us any questions on our Discord server.

In collaboration with


Did we make you smile?

MLK is a community focussed project, we want to spread good energy. If our project made you smile, and if the concept excites you, come along to our Discord server and help us shape our project. 

We'll also make sure you are one of the first to hear about our latest drops.


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when work doesn't feel like work